Available for the hard problems
Hi, I’m Júlia.
make sense.
Director of Product Design working across AI, data, analytics and complex enterprise products.
90s kid · still thinks the save icon is a floppy disk1.44 MB was plenty, thanks
01AI + Analytics
Designing AI-powered workflows that turn complex retail, media and analytics data into action.
Director of Product Design
2025–Present · Loblaw Advance · LDIA
$15.0B
Loblaw retail revenue, Q2 2026 — the business LDIA reports on
02Ecosystem + leadership
Leading design across ShipperGuide, Opendock, Navtrac, FreightIntel AI, Managed Services and brokerage — the team, the Miranda design system, the research programme and the metrics culture behind them.
Design Manager → Director of Product Design
2021–2025 · Loadsmart
6
product lines under one design function
0 → 1
ShipperGuide, concept to market
+ FreightIntel AI · Managed Services · Brokerage
switch products →
One table pattern, one status vocabulary — the shell every other product inherits.
03Design practice + transformation
Standing up UX inside a global materials and agtech business: research where there had been none, a team where there had been one designer, and digital products for people whose work happens in the field.
UX Lead → UX Manager
2019–2021 · Orbia · agtech & enterprise
What had to exist first
2019 → 2021Field visits and interviews with growers and operators — the first user evidence the teams had ever seen.
Hiring, onboarding and a critique cadence, so quality stopped depending on who was available.
A shared component set and patterns, so four squads stopped drawing the same table four ways.
Design in roadmap and discovery conversations instead of at the end of them.
Transformation programmes rename things. A practice changes what gets built.
$60M+
revenue enabled through LDIA
Enabled, not generated — design moves the workflow, the business moves the number.
14+
designers led across product teams
Hiring, levelling, critique rituals, and the occasional career-defining 1:1.
4
SaaS products across one ecosystem
ShipperGuide · Opendock · Navtrac · AI-powered logistics.
0 → 1
ShipperGuide, from concept to market launch
Then came the actual work: iteration with customers.
Four rules I keep coming back to, mostly because I’ve broken all of them at least once.
Loblaw Advance
Director of Product Design
Design across retail media, data and analytics products — turning Loblaw Data, Insights & Analytics into workflows people can act on. Currently the season finale, still being written.
Brazilian-born, Toronto-based. I started my career as a journalist — reporting, writing and explaining things for a living — before moving into UX, product design and design leadership. The medium changed. The job, not that much.
I still spend most of my time making complicated things easier to understand — only now they involve AI, data, enterprise products, design systems and a suspicious number of stakeholders. I care about craft, and about what happens after the pixels ship: whether people use it, whether teams can scale it, and whether the business can actually see the value.
Still curious. Still asking too many questions. Still fixing spacing by 2px.
