Hi, I’m Júlia 👋
Director of Product Design, strategic tinkerer, and proud design nerd.
For over a decade, I’ve been leading high-impact teams, scaling design systems, and turning AI, data, and wild ideas into seamless user experiences. From freight tech to agtech, from São Paulo to Toronto — I build products that click.
Hope you have fun while you are here.
Business Acumen
I start by understanding the business landscape — the “why” behind the work. From opportunity sizing to OKRs, I map design goals to business outcomes to ensure we're solving the right problems, not just building features.
Change Management
Design is a catalyst for transformation — when guided well.
I lead with clarity through ambiguity, align teams around shared goals, and navigate complex org dynamics to ship meaningful work, even in the face of constraints.
Empathy
Empathy fuels everything — for users, for the team, for the business. I foster collaboration, champion psychological safety, and encourage curiosity so teams feel trusted to take bold, thoughtful risks.
Case stories
Leading Loadsmart Design team
Leading with strategy, systems, and empathy to scale product design across freight tech.
Managing Design at Orbia
Building a design culture from the ground up to transform ag tech market.
Future Ready project
Igniting innovation through co-creation, hackathons, and bold bets on what comes next.